Ericsson has won a tender to provide media delivery services for Australian public service broadcaster, Special Broadcasting Service (SBS).

The exclusive contract will see Ericsson aggregate content from multiple international content owners and distributors through its broadcast and media services hub in London, delivering content directly into SBS’s headquarters in Sydney in a format ready for transmission.

Noel Leslie, Chief Technology Officer at SBS, said: “It gives us a more streamlined and efficient way to aggregate programs for our audience who enjoy watching global content.”

Financial details of the deal were not disclosed, but TV and media is one of the key new growth areas that Ericsson focuses on.

The Sweden-based vendor distributes 2.7 million hours of programming in 90 languages for 500 TV channels worldwide, while its content portfolio spans more than 10 million video titles in 35 languages.

However, sales of such services "decline slightly" in the three months to September, Ericcson noted in its most recent financial report, without providing exact figures.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, said: “We have designed our media management services to help clients streamline their operations and provide them with the flexibility and agility they need to meet the demands of managing media assets in an always on, multi-screen world.”

The company extended its broadcast services contract with UKTV at the end of the summer, which covers media management services for UKTV’s on-demand platforms, as well as delivery of on-demand vide content to other platforms and aggregation services such as those from Sky, Virgin Media and BT.

Ericsson has announced two major content initiatives at Mobile World Congress this year, including the establishment of a global content delivery alliance and membership of 20th Century Fox’s Innovation Lab.

Its new Unified Delivery Network (UDN) aggregates regional network connectivity on a global scale, and is designed to allow content providers to reach consumers more effectively and efficiently.

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