Telecom Italia (TIM) is offering mobile-first video to its customers after becoming the latest operator to deploy Vivendi’s Studio+ app.
The service showcases content produced and filmed specifically for smartphones.
Fifteen seasons of content, each comprising 10 episodes lasting around 10 minutes each, will be unveiled on a weekly basis at launch.
TIM will charge subscribers €3.99 a month or €1.49 a week for Studio+, which also has an offline mode that enables episodes to be downloaded and watched later.
The Italy-based operator follows Telefónica, which became the first operator to deploy Studio+ last month.
Daniela Biscarini, Head of TIM Multimedia Entertainment & Consumer Digital Services, said: “We are firmly convinced that the development of innovative services for entertainment is one of the main drivers of our business.
“Thanks to the partnership with Studio+, we will continue to enrich our range of digital services dedicated to our customers, with excellent unprecedented international content.
“Today, we are opening up to these new creative languages, available on the mobile network through the very best technologies, which define a rapidly-evolving, highly-challenging market.”
Vivendi, which owns 23.15 percent of TIM, launched Studio+ in April.
In September, the Chairman of Vivendi Content, Dominique Delport, said he wanted to work with telcos rather than digital players such as Google to help promote “a European culture”.
Speaking about the Studio+ tie-up, Delport said: “Vivendi and TIM share the same vision that original content and an innovative format will meet with the expectations of customers who are increasingly looking to new services and new experiences.
“Given the lack of content designed specifically for smartphones, we are therefore facing a great opportunity to attract and draw in enthusiasts of short series with a high quality product”.