Orange has retired the Méditel brand in Morocco as it continues to make the group name prevalent across its global operations.
The Moroccan telco provides fixed and mobile services to 14.2 million customers, making it the second largest subscriber base in Orange’s Middle East and African business.
Orange does not break out revenues for its opcos in the region, but said Méditel contributes “close to 10 percent” of total sales there.
Yves Gauthier, CEO of Orange Morocco, said: “Today, the Moroccan market is at a decisive turning point, and the challenge for us is to support the country’s digital development.
“Our goal is to continue the excellent work already accomplished in this field in recent years and to make Orange a standard-bearer for the telecoms market in Morocco.”
Orange has rebranded its subsidiaries in Belgium and Egypt this year.
Stéphane Richard, Chairman and CEO of Orange Group, commented: “Our goal is to offer fixed and mobile digital services under a single brand, Orange, and to strengthen our position in Africa and the Middle East.
“We are delighted that Méditel is becoming Orange at a time when the Moroccan market is firmly turning toward digitisation.
“From today, the Orange brand serves over 55 million Arab-speaking customers across this region, which will strengthen our leadership and help us continue to invest in providing exceptional quality of service, and a unique and incomparable experience to Orange customers in this strategically important region for our Group.”