Telecoms is the sector that is best prepared for digital transformation in the UK, according to a new report.

Online learning provider AVADO surveyed 242 learning and development leaders across seven industries and found that those working for telcos scored higher than those in FMCG, professional services and media/marketing.

The finance, retail and energy/utilities verticals filled the bottom three places.

The need for digital transformation is accepted with 93 percent of all respondents saying a strategy is in place at their organisations.

However, 55 percent said C-suite execs only pay lip service to digital transformation.

While more than eight in 10 said there was an associated digital learning programme in place at their organisation, only 28 percent provide digital training across their entire business.

In a blow to existing programmes, 22 percent of respondents said the digital training undertaken to date has not delivered tangible and measurable ROI.

Telco respondents scored 82 out of 100 on AVADO’s index, just three points ahead of those working in the FMCG sector.

Both were well ahead of those in professional services and media/marketing, which both scored 55.

Earlier this month, Three Ireland’s CIO told European Communications that digital transformation is about “delivering the technology to allow something operationally different”.

[Read more: Brutal honesty with the board and legacy IT – CTIOs reveal digital transformation travails]

Lisa Barrett, Managing Director at AVADO said: "For businesses to really grasp the digital opportunity, it takes serious commitment from leadership and the right levels of investment in the right kinds of training programmes – ones that deliver business impact.

“Put simply, companies need to take their whole organisation on a learning journey.

“And for the ones that get this right, the results can be transformational."

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