Telekom Austria is distributing the Cartoon Network channel across Central and Eastern Europe (CEE) after winning a deal with US media company Turner.
The deal leverages the operator’s wholesale pay-TV platform direct2home, which launched in 2013 in collaboration with satellite provider Eutelsat.
Telekom Austria began distribution of the children’s channel on 1 January.
direct2home, which has links to 75 million customers in the region, is offered directly to broadcasters and as a white label solution to other telecoms operators.
It was chosen by India-based travel channel travelxp HD for its launch in Europe last year.
Turner, which also owns brands such as CNN, signed a long-term with Virgin Media to distribute its content in the UK and Ireland last November.
Franz Bader, Director International Business at Telekom Austria Group, said: "Partnering with Turner, a global leading broadcaster, is a proud reflection of the strong, reliable hence leading position Telekom Austria Group International Business achieved to obtain within the broadcasting industry."
Although it does not break out results for its wholesale division, in the first nine months of its 2016 financial year, the Telekom Austria Group saw profit of €91.3 million, a fall of 21.1 percent year-on-year.
Total revenues for the period were €3.1 billion, a 0.3 percent fall, while EBITDA rose 2.1 percent to €1.1 billion.