Proximus has boosted its content offering with 60,000 radio stations and podcasts in a deal with radio aggregator Radioline.

The stations will be offered free of advertising to the Belgium-based operator’s TV customers.

The Radioline app gives Proximus subscribers access to material from 130 countries and includes built-in features such as favourites, programme schedules, music metadata and theme-based catalogues.

It will be integrated into Proximus’ latest generation decoders, the V5 and V5 Compact.

Founded in 2012, Radioline is distributed by Proximus rival Voo.

It also found on Huawei’s Digital inCloud platform.

Proximus said it wanted to tap into what it sees as a rapidly growing worldwide trend of consumers listening to the radio online on a connected television.

“Knowing how important music, culture and information are for our customers, this partnership enables us to enhance our offering with even more varied content, to satisfy all tastes,” Stéphanie Röckmann, Director Content & Media at Proximus said.

The operator saw TV revenues grow 10 percent to €266 million in the first nine months of 2016.

It added 18,000 TV subscribers in the third quarter, taking its total TV customer base to 1.8 million.

[Read more: Proximus offers unlimited broadband, free apps in new converged offering]

Content provision continues to be a key battleground for operators.

Yesterday, Telefónica unveiled plans to invest €70 million on producing its own original TV programmes, with Spanish arm Movistar promising to make four original drama series this year and 10 in 2018.

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