Amazon has launched a new video conferencing service called Chime as it looks to disrupt what it called a “disappointing” set of products available on the market.

The US-based company’s Web Services division claimed Chime costs just one-third the cost of traditional meeting solutions.

The new service has a host of features designed to make it stand out, notably the lack of a PIN code.

Rather than requiring people to enter a number, Chime calls all the participants when a meeting starts.

There is also a “running late” button and any attendee has the power to put an end to background noise by muting any noisy line.

Alongside video conferencing, Chime offers VoIP and instant messaging capabilities.

Chime comes in three versions, starting with a free Basic Edition that lets users attend meetings, call another person using voice or video, and use the messaging and chat capabilities.

A Plus Edition costs $2.50 per user, per month, and adds user management, such as the ability to manage an entire e-mail domain, and comes with 1GB per user of message retention.

Amazon Chime Pro Edition costs $15 per user, per month, and includes the ability to host meetings with screen sharing and video for up to 100 users.

Two companies have signed up to include Chime in their offerings, Amazon said.

Level 3 will add the new service to its suite of unified communications and collaboration solutions, while Vonage will provide the Pro Edition to its business customers.

Gene Farrell, Vice President, Enterprise Applications at Amazon Web Services, said: “It’s pretty hard to find people who actually like the technology they use for meetings today.

“Most meeting applications or services are hard to use, deliver bad audio and video, require constant switching between multiple tools to do everything they want, and are way too expensive.

“Amazon Chime delivers frustration-free meetings, allowing users to be productive from anywhere.

“And with no ongoing maintenance or management fees, Amazon Chime is a great choice for companies that are looking for a solution to meetings that their employees will love to use.”

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