The number of apps that consumers are using has dropped, as they search out those that offer multiple services, new research has shown.

At the end of 2016, just 33 percent of respondents to a Gartner survey said they used six to 10 apps a month, a 6.2 percent decline from the previous year.

Social media apps remained the most popular – used by 83 percent of respondents – but they registered a two percent fall over the period.

Video and map apps, the next most popular, also declined in popularity.

However, the fourth and fifth most popular apps – messaging and shopping – both increased in popularity, being used by 71 percent and 60 percent of respondents respectively.

The likes of Facebook Messenger, WeChat and WhatsApp have become “incredibly sticky”, Gartner said, with 72 percent of users using the app at least once per day.

The survey also noted that 35 percent of respondents used virtual personal assistants, up four percent on last year.

The likes of Siri and Google Now “have the potential to replace some traditional apps,” Gartner warned.

The research house polled over 3,000 consumers in China, the UK and the US for its survey.

Gartner Research Director Jessica Ekholm, said: “We are witnessing the beginning of the post-app era based on the evidence that users are starting to use fewer apps actively on their smartphones.

“More importantly users want rich and engaging app experiences and are increasingly looking for apps that can offer a multitude of services without users having to leave the app itself.”

A separate App Annie report last month found that the total time spent in apps rose by 25 percent to reach nearly 900 billion hours in 2016, while app store revenues rose 40 percent to $35 billion.

Read more: Telefónica to create personal data bank for customers, expose “unfair” apps

More News

Deutsche Telekom and Proximus back enterprise-focused start-ups Deutsche Telekom and Proximus back enterprise-focused start-ups Deutsche Telekom and Proximus are investing in a chatbot and an entrepreneur community as they look to back emerging businesses in their home markets. More detail
Deutsche Telekom dips toe into content production with new French farce Deutsche Telekom dips toe into content production with new French farce Germans "invading" a French village to save it from bankruptcy is the unlikely setting for Deutsche Telekom's first foray into content production. More detail
Telia settles Uzbek corruption case for $965 million, three former employees to be prosecuted Telia settles Uzbek corruption case for $965 million, three former employees to be prosecuted Telia will pay just shy of $1 billion to settle a corruption investigation into its opco in Uzbekistan, as three former employees face further charges from the Swedish Prosecution Authority. More detail
Bouygues inks new deal with FTTH provider Bouygues inks new deal with FTTH provider Bouygues Telecom has teamed up with French infrastructure provider Covage to increase the number of customers it can sell FTTH services to. More detail
T-Systems is first to offer ngena’s SD-WAN product T-Systems is first to offer ngena’s SD-WAN product T-Systems has launched the first product powered by ngena, the global network alliance for enterprises. More detail
    

@eurocomms