Netgem is targeting operators with the launch of what it claimed is a new connected device category that brings together audio and video functionalities in a single unit.  

The product, called SoundBox, combines the functionalities of a connected speaker and a set top box, according to the France-based vendor.

Netgem cited figures showing that 40 percent of all music streaming takes place on YouTube in order to demonstrate that music is “watched” as well as listened to.  

Soundbox brings together TV, video and music services from the likes of Deezer, Wuaki and YouTube, and has Amazon’s voice assistant Alexa integrated into the software.

The combined hardware and software offering enables mobile operators to boost service revenues by creating customised media bundles, around connected video and audio, which go “beyond traditional triple or quad-play services,” Netgem said.  

Consumers also benefit from a “decluttering” effect, given SoundBox negates the need for separate set top boxes and speakers.

Soundbox comes with an accompanying app and allows multiscreen viewing.  

Sylvain Thevenot, Managing Director at Netgem, said: “Mobile network operators aren’t naturally associated with delivering smart home solutions.

“SoundBox will enable them to change that perception for the first time by giving them an opportunity to redefine the way they approach family bundles.”

The vendor is behind EE’s TV service, which launched in 2014.

Read more: Revenue from OTT video set for 600% increase

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