Vodafone Germany has selected a new cloud video service from Cisco as it looks to boost its content offering.

The US-based vendor’s new GigaTV service runs on its Infinite Video Platform and is accessible through a TV set-top box or smartphone and tablet applications.

The operator will be able to offer a wide range of channels and video-on-demand (VoD) offers, Cisco said, alongside functionality including personalised recommendations and smart search.

Further, it said Vodafone Germany would be able to offer new functionality to its subscribers every two weeks.

Manuel Cubero, Chief Commercial Officer at Vodafone Germany, said: “GigaTV brings together conventional television and new video services via a personalized user experience, whether you are at home or on the go with your smartphone or tablet.

“Thanks to Cisco’s Infinite Video Platform we are able to significantly increase customer satisfaction and provide a unique entertainment experience throughout Germany.”

Conrad Clemson, Senior Vice President and General Manager, Service Provider Platforms and Applications, Cisco, added: “During this project we truly transformed the way we develop and deliver video solutions, helping Vodafone use a single platform to deploy video services across all screens, bridging from their networks to OTT."

Last week, Vodafone Germany and Ericsson unveiled the results of a “neuroscience experiment” that showed buffering in a short YouTube video caused a 24 percent rise in stress levels.

Revenue from linear OTT video services is set to rise to $7 billion worldwide by 2021, according to ABI Research.

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