Telenor has signed a deal with Netflix to boost its content offering across all of its markets.

The partnership covers the Norway-based operator’s footprint in Asia and Europe and includes set-top-box integration, mobile payments and joint marketing activities.

Telenor said the agreement was “the first step into a new TV era” for its customers in the 13 countries it operates in.

It becomes the first TV distributor in Norway to integrate Netflix in the set-top box.

Subscribers to its Canal Digital TV service will be first to benefit from this, with other markets to follow.

Gunnar Sellæg, CMO Telenor Group, said: “Our aim is to provide the best and most relevant digital services to our large global footprint and partnering with the world’s largest Internet TV network is one big step towards this.

“In addition to offering seamless entertainment on the mobile and set-top boxes through our large footprint in mobile-first countries in Asia, we can now enable customers to experience Netflix for the very first time through facilitating easy subscription payments via their mobile bill.”

It said it would provide its customers with the opportunity to sign up and pay for Netflix subscription through Telenor billing.

Once connected to Telenor’s common infrastructure for all 13 companies, partners and third party digital providers, services can then be scaled globally.

Further, Telenor is now a partner of Netflix’s content delivery network Open Connect, which means servcers are embedded in Telenor’s network.

The operator said this put content “closer to the customers seeking to view it”.

Bill Holmes, Global Head of Business Development at Netflix, said: “With this global partnership and thanks to more than 1,000 hours of new original Netflix content slated for 2017, Telenor’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

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