Swisscom has boosted its ultra-HD (UHD) offering with the addition of the INSIGHT TV channel.

The linear UHD channel will be added to its UHD IPTV service Swisscom TV 2.0, which the operator introduced in April 2016.

INSIGHT TV features original programming such as documentaries and reality series.

It already holds distribution deals with Sky in the UK, HD Plus in Germany and Vodafone in Spain and Portugal.

Peter Fregelius, Head of TV & Entertainment at Swisscom, said that high-quality content was “essential in driving consumer take-up of UHD services”.

Swisscom’s latest financial results revealed that its TV customer base had increased 10.9 percent in the year to 1.5 million during 2016.

[Read more: Swisscom toasts “quite remarkable” 2016]

Rian Bester, CEO of INSIGHT TV, commented: “UHD enables us to provide viewers around the world with the best picture quality in tandem with highly creative content based on global trending topics and social influencers.”

Other operators are investing in UHD as content becomes a key battleground.

In the UK, BT has paid €1.2 billion to secure exclusive rights for the Champions League until the end of the 2020/21 season, allowing it to offer the programming through its 4K TV channel, BT Sport Ultra HD.

More News

EE TV adds voice commands through Amazon Alexa EE TV adds voice commands through Amazon Alexa EE TV customers will be able to control their set-top boxes through voice commands after the UK operator added support for the Amazon Alexa virtual assistant. More detail
Swisscom toasts profitable second quarter Swisscom toasts profitable second quarter Swisscom reported a 10 percent rise in net profits in the second quarter and upped its EBITDA guidance for the year. More detail
KPN buys IT firm in healthcare push KPN buys IT firm in healthcare push KPN has acquired an IT services provider as it looks to strengthen its offering to the healthcare and public sector markets in the Netherlands. More detail
“Considerable anger” at Telit as CEO resigns over fraud charges “Considerable anger” at Telit as CEO resigns over fraud charges Telit CEO Oozi Cats has formally departed the company after it emerged that he concealed historical criminal charges. More detail
Manx Telecom suspends CFO over alleged drug offences Manx Telecom suspends CFO over alleged drug offences Manx Telecom has suspended its CFO after he was charged with drug smuggling offences. More detail
    

@eurocomms