Virgin Media has revamped its bundles and made broadband speeds of 100MBps the minimum that customers will receive.
The operator said it was the first UK company to make this commitment.
Rivals BT, Sky, TalkTalk and Vodafone offers speeds of up to 76MBps currently.
As part of a new Virgin Fibre brand, 100MBps broadband will be offered from £32.25 per month.
The top speed on offer is 300MBps, which is priced at £47.25 per month.
The new tariffs will be available next week.
Tom Mockridge, CEO of Virgin Media, said: “By beefing up our bundles we’re leaving our competitors in the rear view mirror, starting where they finish.
“Eye-watering speeds, a better box and top-notch TV is a winning combination.
“More and more switchers tell us they are joining Virgin Media for our faster speeds and we understand why - whether it’s 4K Netflix, box sets in multiple rooms or online gaming, the best entertainment requires the best broadband and we’re making sure our customers are covered with these bundles at incredible value.”
The new tariffs launch as Virgin continues to ramp up its Project Lightning network build out programme.
This aims to increase its footprint by four million homes by 2019; the operator passed 215,000 premises in the fourth quarter of 2016.
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