Telefónica has signed up three international distribution partners as it looks to make good on a promise to become the world’s leading provider of Spanish content.
The Spain-based operator’s Movistar subsidiary is investing €70 million this year on creating original TV programmes, including €10 million in La Peste – a six-part thriller set in a bubonic plague-threatened Seville.
Movistar has signed up UK-based Sky Vision, Germany-based Beta Film and France-based About Premium Content to distribute La Peste, “eco-crime thriller” La Zona and Gigantes – another thriller – respectively around the world.
Sky Vision Managing Director Jane Millichip said she was “impressed” by Movistar’s commitment to “great storytelling” and described the operator as “a brilliant and emerging force in drama”.
Emmanuelle Guilbart, APC Joint CEO & Founder, added: “Telefónica is in our view about to change the game radically in the Spanish TV drama landscape.”
Telefónica saw service revenues in Spain return to growth in 2016, rising 1.1 percent to €12.2 billion.
The company has 3.7 million pay TV customers.
Domingo Corral, Movistar+ Original Programming Managing Director, said: “We perceive a great deal of interest for every show we decide to produce.
“For La Peste, La Zona and Gigantes, three of our flagship projects, the choice of a distributor to market each title has not been an easy task.
“We have assessed several factors such as experience, solvency or international penetration capacity, but what tipped the balance was witnessing how each one...fell in love with their respective projects.”