Vodafone has introduced a service that uses customer information to create personalised and timely offers.

The Smart Pricing alerts, already available in Portugal, Turkey, New Zealand and Egypt, offer customers additional mobile data according to their requirements and how they are using their device.

Examples may include offering a data add-on if the customer is using Wi-Fi that is inferior to the cellular performance that is available in their location, Vodafone said.

They could also include offering additional data when a customer reaches 80 percent of their allowance, to avoid paying fees for exceeding their bundle.

The UK-based operator said that it aimed to launch the technology across all of its markets, although there are no other imminent launches planned.

Smart Pricing is offered to customers as an opt-in service. The alerts are delivered through the My Vodafone customer care app.

The Smart Pricing Orchestrator was designed by Vodafone Group and developed in collaboration with its major network technology vendors in the countries where it has been launched.

“From Vodafone’s perspective, the smart pricing orchestrator gives our marketing teams the opportunity to create new offers in minutes or hours, not weeks or months,” wrote Carmelo Scariano, Principal Engineer, Core Network and Services at Vodafone Group, in a blog post.

Vodafone recently announced that it would hire over 2,000 customer services staff in the UK a bid to boost its customer experience performance.

Telefónica recently created a digital assistant that allows customers to control the services that is uses from the Spain-based operator by talking to it.

Aura is able to answer questions and make proactive suggestions, without the customer having to visit a website or call customer service.

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms