Irish telecoms provider eir is introducing a sports app for mobile as a new way to serve content to its mobile customers.

Meteor and eir Mobile billpay customers who spend more than €35 per month will get free access to eir Sport channels through the new app.

Channels include two eir Sport channels, four BT Sport channels and the recently launched boxing channel BoxNation.

Customers can register on the myMeteor or myeir portals and download the app for Android or iOS devices. A customer can register up to two devices, although only one can use the app at a time.

The service is zero rated, meaning any viewed content will not come out of a customer's data allowance.

This is the first time that eir has directly provided content to its mobile customers. A separate eir Sport app has been included with broadband and TV packages previously.

Henry Dummer, eir Group Marketing Director, said: “We have invested heavily in our mobile network, providing 95 percent 4G coverage and today is another example that demonstrates what is possible by delivering content over our converged fixed and mobile network.

“The eir Sport app already available to our broadband customers is a huge hit, used by 48,000 customers a month. This new app is a truly unique offering for a whole new group of mobile users, totaling 68,000, some of whom may not have any other services from us.”

More operators are exploring bundled mobile apps as a way to derive additional value from their content.

UK mobile operator EE began offering the BT Sport app to customers after its acquisition by BT. Pay-monthly and SIM-only EE customers get six months free access to the BT Sport App, after which they will have to pay £5 per month.

In addition, Telefónica is offering customers TV and music services specially designed for mobile devices after signing a deal with Vivendi.

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