Ericsson is launching a content discovery solution for broadcasters, offering viewers access to the likes of trailers, cast and crew information and episodic data through their television.

Announced at the NAB Show in Las Vegas, the solution will bring together a range of data sources and applications for broadcasters.

Launch partners on the ecosystem include ColorTV, a video indexing specialist, Internet Video Archive, a content as a service provider and XroadMedia, a data services company.

Ericsson’s data hub will sit at the heart of the ecosystem, with partner data sources pre-integrated and linked across all platforms with unified IDs.

Applications will include recommendations, universal search, deep linking, rights management and analytics to enable personalised viewing experiences.

The ecosystem is also pre-integrated with the Ericsson MediaFirst solution, its suite of TV & Media products and services.

Delivered through one API, Ericsson said the resources would “provide insight and intelligence to improve consumer loyalty, and drive targeted monetisation opportunities”.

The offering comprises 14,000 sources globally with the portfolio spanning over 10 million films and programme titles.

Thorsten Sauer, Vice President and Head of Broadcast and Media Services at Ericsson, said: “The creation of our content discovery ecosystem will offer our clients everything they need to deliver viewing experiences that will have consumers coming back for more.

“Together with our network of expert partners - ColorTV, IVA and XroadMedia - we will offer a one-stop-shop to enable personalised navigation and discovery solutions across every platform and screen.”

Meanwhile, Ericsson also signed a strategic partnership with Inspur to use its MediaFirst solution suite to bring TV services at web speed to China.

Bridge Alliance members and Ericsson are also partnering to deploy Ericsson's Unified Delivery Network across 12 countries in the Asia Pacific region.

Last week, Ericsson unveiled its MediaFirst Management Controller and Encoding Live 8.1 products at the NAB Show.

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