The number of pay-TV subscribers in Western Europe will continue to grow over the next five years thanks to the impact of digital channels, according to new research.
Digital TV Research said the region’s customer base would increase by seven million subscribers between 2016 and 2022 to reach 106 million.
Growth will be powered by countries with low pay-TV penetration rates currently, including Italy, Spain and France, which will add 14.7 million, 1.4 million and 1.4 million subscribers respectively.
However, the balance between different types of pay-TV service is set to change significantly.
The number of digital pay-TV subscribers will increase by 14 million to 104 million over the period, while analogue cable subscriptions will fall from eight million to 0.5 million.
The projections come as European operators continue to update their TV and video strategies.
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