Bouygues Telecom is giving subscribers free access to over 1,000 online publications, as it looks to tap into what it described as a surge in digital media usage.
The French operator has unveiled Bouquet Presse, which gives customers 12 months of free unlimited access to over 1,000 French and international newspapers and magazines.
The company worked with digital newsstand company LeKiosk to develop the service.
Bouquet Presse is available to customers with Bbox Miami, Bbox in unbundled zones and Bbox Sensation tariffs, plus those with B&You and Sensation mobile plans with allowances of 20GB and above.
It will launch on 29 May, the same date Bouygues scraps Europe-wide roaming charges.
The operator said it aimed to “keep pace with the surge in uses by its customers and particularly with this new trend in reading the press on digital media”.
The move comes a year after rival SFR acquired Altice Media Group France, which publishes the likes of Libération, L'Express and L'Expansion,
Its SFR Presse service gives customers access to a wide range of newspapers and magazines.
EBITDA rose by €97 million to €243 million in the first three months of the year as sales increased eight percent to €1.22 billion and the operator cut operating expenses.