Wearables sales grew 18 percent in the year to March as market leader Fitbit lost market share to players such as Xiaomi, Apple and Samsung.

Xiaomi was the biggest seller with a 14.7 percent share, although sales fell five percent to 3.6 million units, according to data from research house IDC.

Apple was slightly behind with a 14.6 percent share and around 3.6 million units sold, up 63 percent.

Third place was occupied by Fitbit, which lost its position as the market leader as its share dropped from 23.2 percent to 12.3 percent.

The company shipped three million units in the quarter, a 39 percent drop.

Samsung was the fourth biggest seller, with a 5.5 percent market share, having roughly doubled its shipments in the year.

Ramon Llamas, Research Manager for IDC's Wearables team, noted that Fitbit’s decline and the corresponding rise of Apple and Xiaomi owed to an evolution in user tastes from fitness bands to watches and other products.

"This allowed Xiaomi to throttle up on its inexpensive devices within the China market and for Apple to leverage its position as the leading smartwatch provider worldwide,” Llamas said.

However, he said Fitbit still had a strong presence and user base and was well placed to move to new segments and markets.

IDC Senior Research Analyst Jitesh Ubrani said the market was currently focusing on getting consumers accustomed to wearing a device, but would later move onto “putting user data to good use” through healthcare and productivity applications.

Apple used last night's WWDC event to launch updates to its smartwatch operating system watchOS, which now offers integrated Siri support and upgrades to its fitness apps.

Figures from Gartner released last December found the "abandonment rate" of smartwatches is 29 percent and with fitness trackers it is 30 percent.

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms