BT is adding its sports app to its business broadband bundles to enable customers to watch the likes of Premier League football during work “downtime”.
The UK operator is targeting the offer at its SME subscriber base, which can access the app from their BT Business Hub within the office or via one of five million BT Wi-Fi hot spots.
The offer is available to new customers of BT’s Broadband Premium, Infinity Unlimited and Infinity Premium packages, those who upgrade to fibre, and those who renew their contract.
BT is looking to increase exposure of its offering to non-customers and increase stickiness of those who have signed up to BT Sport at home as it continues to invest in content.
Earlier this month, it added hockey to the roster of sports it offers after signing a two-year deal with the International Hockey Federation.
Mike Tomlinson, Managing Director, Small and Medium Enterprises at BT, said: “Our business broadband customers can now experience the best of BT’s live sporting action on two mobile devices while in the office, at home and on the move around the UK, thanks to our extensive fixed and mobile networks.
“In today’s world many of us blur the lines between work and personal hours so it’s great to be able to offer BT Sport for those moments of personal downtime either at home or in the office.”
BT saw SME revenues jump 12 percent in the three months to March.