BT Sport has added to its roster of content by acquiring new rights to broadcast European rugby.

The new deal enables the UK-based operator to show all of the games from the European Rugby Champions Cup and the European Rugby Challenge Cup from 2018/19 for “at least” three seasons.

Since 2014, it has shown at least 37 games from the two tournaments.

Vincent Gaillard, CEO of European Professional Club Rugby, said: “We are delighted to move to a single pay-TV platform for European club rugby with a premium broadcaster in BT Sport, who share our commitment to the promotion of our competitions.”

Financial details of the deal were not disclosed.

The new content builds on BT Sport’s coverage of rugby, which includes all matches from England’s Aviva Premiership.

Andy Haworth, BT’s Managing Director of Content and Strategy, said: “BT Sport is now the home of elite European rugby, as well as the home of Aviva Premiership Rugby.

“We’re proud to have won all of the live rights for this fantastic competition.

“We’re extremely passionate about our rugby coverage and will continue to work hard to grow the profile of the sport.”

BT Sport now has over five million subscribers.

Last month, the company added hockey to its sporting roster after signing a deal with the International Hockey Federation.

In March, it spent €1.2 billion to secure exclusive rights for European football until the end of the 2020/21 season.

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