Virgin Mobile has added Twitter to the services it is offering completely free of charge to customers.

The social media company joins WhatsApp and Facebook messaging as services that the UK MVNO is zero-rating on its 4G plans.

Virgin said 87,000 mobile customers access Twitter on a daily basis, while 800,000 access it on a monthly basis.

Twitter’s live video content offering is excluded from the offer, Virgin said.

The operator zero-rated WhatsApp and Facebook messaging last November as part of the launch of its 4G service.

In the first quarter, Virgin added 27,000 postpaid mobile customers in the UK and a further 10,000 in Ireland.

It said 21 percent of these subscribers took 4G.

However, net additions were just 3,000 due to pre-pay losses. The company has three million mobile customers in total.

Mobile subscription revenues fell 11 percent to £96 million in the period.

Jeff Dodds, Managing Director of Mobile at Virgin Media, said: “Our customers want more than extra texts and minutes – they want innovative new services that really make a difference to them.

“We want to focus our services towards how our customers use their devices and live their lives, giving them value that they can see and understand.

“That’s why we’ve expanded our data-free social offering to include Twitter which, when combined with fast 4G and data rollover, is transforming the future of social messaging on mobile and ensuring our customers never have to worry about keeping connected to the things and people they love.”

Last week, Three UK announced plans to zero-rate content from Netflix, TV Player, SoundCloud and Deezer.

Read more: MVNOs must improve profitability to offset roam-like-home regulation

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