The BT name is beginning to disappear from the Openreach logo as the company continues its move towards being a legally separate entity from its parent.

Openreach said its vans, staff clothing, customer-facing websites, apps, stationery, passcards, buildings and signs would be updated over the next few years.

It described the move as a “simple and pragmatic step” rather than an “extravagant rebrand”.

Ofcom and BT reached an agreement in March this year to legally separate Openreach from BT.

Clive Selley, Openreach CEO, said: "We’re demonstrating our independence, to customers and industry, in other ways too.

“For example, we’re changing the way we do business with our customers.

“We now have a confidential phase to our consultations which allows communications providers to talk about their business strategies privately with Openreach.”

Openreach set up an independent board 12 months ago to fend off a structural separation and to improve on how it serves the likes of Sky, TalkTalk and Vodafone, which rely on its infrastructure to deliver services to end customers.

The three operators launched a campaign last year called Fix Britain’s Internet that called on Openreach to improve the service it provides them and to deploy more pure fibre.

Openreach is currently undertaking trials of G.Fast and long-reach VDSL technology as it continues to sweat its copper network.

It is also expanding its FTTP footprint to two million premises by 2020 as rivals ramp up deployments of pure fibre technology.

Last week, for example, CityFibre said it planned to roll out FTTH to premises in up to 10 UK cities.

Read more: Despite what the detractors say about BT, UK broadband is becoming more competitive

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms