TM Forum has unveiled three new executives, including its first ever Chief Marketing Officer, as the industry body looks to boost its profile and improve relations with members.

Paul Wilson is promoted to CMO, Andy Tiller takes on the role of Executive Vice President, Collaboration & Innovation, while Naveen Suri joins as VP, Global Member Engagement.

Wilson, most recently an advisor to the Forum’s Smart City program, is the former CMO of US fintech firm SunGard and founder of smart city joint venture Bristol Is Open.

He is charged with promoting a message of “collaboration, innovation and digital transformation”, the Forum said.

Former AsiaInfo Corporate Product Marketing VP Tiller will lead “improvements to the cohesion, awareness and visibility of the Forum’s collaborative products”, according to a statement.

The organisation’s VP of Global Member Engagement is another newly created role that Suri, formally of Ericsson-owned iconectiv, will take up.

Suri will be responsible for improving member retention, the Forum said.

“Paul, Andy and Naveen’s new roles reflect TM Forum’s growing role in our members’ digital journeys,” Nik Willetts, CEO, TM Forum, said.

“Urgent digital business transformation is now critical to the growth of our industry beyond connectivity, and these senior appointments provide significant impetus to help us deliver on our members’ ambitions, where collaboration, co-creation and innovation are central tenets of our work.”

Speaking to European Communications in May, Willetts said there was an “agility problem” when it came to operators’ digital transformation efforts.

The same month, the Forum unveiled a new tool to help operators to improve the effectiveness of their digital transformation initiatives.

Read more: Communicate to succeed, says Verizon digital transformation exec

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