VEON has launched the latest version of its mobile internet platform in four new markets, as it continues its reinvention as a digital services company.

The VEON app, which aggregates several internet services in one interface, can now be downloaded in Russia, Ukraine, Georgia and Pakistan.

In Italy, where VEON has a joint venture with Three called Wind Tre, the platform has been upgraded from a chat-only version that was launched in January.

Over 1.5 million customers downloaded the service between January and March.

[Read more: Telcos need to focus on context, conference hears]

The new version includes features such as the ability to share and access the likes of music, news and video, and manage a customer’s VEON account.

In addition, the platform uses data analytics and artificial intelligence to provide personalised recommendations for digital content to users.

Any smartphone user can download the app, although it is zero-rated for VEON customers.

The operator did not specified when it will launch the platform in its remaining eight markets.

Jean-Yves Charlier, CEO of VEON, wrote in a blog: “Today’s launch marks a milestone in our ambition to redefine the online experience for customers in the markets of tomorrow.

“With this release we are poised to lead the personal internet revolution, focused on bringing personalised, customised experiences to consumers based on context.”

The platform was formerly unveiled at Mobile World Congress 2017, at the same time the then-named VimpelCom announced it had rebranded to VEON.

CEO Charlier said at the time: “[The telecom industry] has lacked meaningful customer engagement and risks simply becoming dumb pipes for others as consumers and businesses communicate, share and socialise for free through fast-growing OTT players.”

Read more: Video: VEON Chief Technology Officer explains the re-birth of Vimpelcom

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