Deutsche Telekom has added new hit shows to its TV offering, after signing deals with major content companies, and introduced new customer service features and targeted offerings.
A new partnership with MGM Television, announced at the IFA conference in Berlin (pictured), will give Deutsche Telekom exclusive German rights to crime series “Cardinal,” comedy series “Better Things” and drama “The Handmaid’s Tale”.
The operator has also signed a deal to add the FOX+ on-demand service to its offering, which brings together content from 21st Century Fox, while a partnership will production company UFA will give customers access to a catalogue of German films.
Customers of Deutsche Telekom’s EntertainTV platform will gain access to the new content at no extra cost from 4 October.
In addition, the operator announced it will introduce a new media receiver which includes direct access to Netflix, and includes ultra-HD capabilities.
This is set to be rolled out later in the autumn.
Michael Hagspihl, Head of Consumers at Telekom Deutschland, said: “Deutsche Telekom sees itself as an aggregator on the media market – we bring together the best content on our TV platform so that we can offer our customers the best package.
“Combining superior technology, strong partners and exclusive content is crucial to achieving that aim.”
The TV update was accompanied by news that Deutsche Telekom will offer FTTH broadband to its customers.
Download and upload speeds of 1GBps and 500 MBps respectively will be available via a new MagentaZuhause GIGA plan, priced at €119.95 per month. The plan will be available in areas where FTTH is already in place.
The Germany-based operator also announced more updates to its Magenta SmartHome product, having unveiled a partnership with an insurance company last week.
Customers can now control the SmartHome hub via the infotainment system of Volkswagen vehicles after Deutsche Telekom signed a deal with the car manufacturer, while smart cameras from Logitech and a keypad from Centralite have been added to the range of devices the platform supports.
In common with Vodafone in the UK, Deutsche Telekom announced new plans targeted at people under 27, which include a higher data limit, and at families.
An overhaul of its customer service functions sees the launch of a callback service, through which customers dealing with the contact centre can ask to be called back if the expected waiting time on the hotline is too long.
Finally, customers will now be able to get a flat rate of €99.95 for network installations that are customised to fit their needs, including an on-site technician who will advise them about the products and the installation.