Elisa has launched a new TV service in Estonia as it looks to leverage its acquisition of local cableco Starman.

The Finland-based operator acquired Starman at the end of last year and has spent 2017 merging the two companies’ operations.

Binge TV is one of the first new services to emerge from the combined entity, with Elisa’s mobile customers and Starman’s internet and TV subscribers able to watch programmes across all devices.

The new offering features local and international linear channels, OTT content, on-demand programming, and a seven-day catch-up service.

Elisa has tapped Netgem to provide the technology behind Binge TV. Specifically, the service will lean on the France-based vendor’s virtual STB cloud solution.

Einari Kanerva, Head of Binge at Elisa, said: “As we expand into new countries, we want to provide consumers with the best TV experience possible, and a flexible way to grow the service once launched.

“By deploying Binge TV, we can reach a growing population who want access to their TV content wherever they are, and Netgem’s platform gives us a unique flexibility to add more content and features over time.”

Sylvain Thevenot, Managing Director Operator Solutions at Netgem, added: “Consumer behaviour is changing, and operators need rapidly deployable and dynamic solutions that will enable them to maintain a competitive edge.”

Elisa, which does not break out financials or customer numbers for its business in Estonia, saw group profit before tax and revenues rise 39 percent and 10 percent respectively in the first six months of the year.

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