Sky has launched a contract-free TV offering in Spain as it looks to take the fight to local content providers.

Content from 12 pay-TV channels is available to watch live and via catch-up on mobile devices and on the web, alongside a range of on-demand film and series from the likes of Disney, 20th Century Fox and Sony Pictures.

The service has been priced at €10 a month, although customers who want to watch it on a TV will need to buy a Roku-manufactuered box for €25.

Sky has launched similar offerings in Austria, Germany, Ireland, Italy and the UK, but this launch marks the first entry into Spain by the UK-based company.

Andrew Griffith, Group Chief Operating Officer, said: “Sky has many years’ experience bringing the best entertainment and latest technology to consumers and we are now Europe’s leading streaming platform.

“Our customers in Italy, UK, Ireland, Germany and Austria already enjoy the freedom of contract-free streaming and we’re thrilled to be bringing our new service to Spanish consumers.”

Sky will look to forge partnerships with local telcos in a bid to get the service in front of as many people as possible, according to CCS Insight’s Paolo Pescatore.

“For Sky, the launch into Spain makes sense and represents a key stepping stone towards grander aspirations of being a pan-European provider of pay TV services,” Pescatore said.

“It needs more subscribers and Spain has seen an explosion in multiplay as well as online video services over the last couple of years.

“However, it will need to invest heavily in the long-term to raise its profile and acquire key local premium content rights."

Read more: Sky launches VIP service to boost loyalty

More News

Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
Proximus taps into eSports with ESL, Pro League deals Proximus taps into eSports with ESL, Pro League deals Proximus is the latest European operator to catch the eSports bug, signing two exclusive deals to help promote the video game trend in its home market. More detail
Telecom Liechtenstein taps Sunrise for converged offering in Switzerland Telecom Liechtenstein taps Sunrise for converged offering in Switzerland Telecom Liechtenstein has added mobile services to its existing enterprise offering in Switzerland after striking a deal with Sunrise. More detail
Iliad appoints new executive team after “lower than expected” Q1 financials Iliad appoints new executive team after “lower than expected” Q1 financials Five new c-suite executives have been charged with “stepping up the pace” at France-based Iliad after sales dipped at its fixed-line division in the first three months of the year. More detail
Colao says ciao to Vodafone after a decade in the hotseat Colao says ciao to Vodafone after a decade in the hotseat Vodafone Group CEO Vittorio Colao is calling it quits and stepping down in October. More detail
    

@eurocomms