Sky has launched a contract-free TV offering in Spain as it looks to take the fight to local content providers.
Content from 12 pay-TV channels is available to watch live and via catch-up on mobile devices and on the web, alongside a range of on-demand film and series from the likes of Disney, 20th Century Fox and Sony Pictures.
The service has been priced at €10 a month, although customers who want to watch it on a TV will need to buy a Roku-manufactuered box for €25.
Sky has launched similar offerings in Austria, Germany, Ireland, Italy and the UK, but this launch marks the first entry into Spain by the UK-based company.
Andrew Griffith, Group Chief Operating Officer, said: “Sky has many years’ experience bringing the best entertainment and latest technology to consumers and we are now Europe’s leading streaming platform.
“Our customers in Italy, UK, Ireland, Germany and Austria already enjoy the freedom of contract-free streaming and we’re thrilled to be bringing our new service to Spanish consumers.”
Sky will look to forge partnerships with local telcos in a bid to get the service in front of as many people as possible, according to CCS Insight’s Paolo Pescatore.
“For Sky, the launch into Spain makes sense and represents a key stepping stone towards grander aspirations of being a pan-European provider of pay TV services,” Pescatore said.
“It needs more subscribers and Spain has seen an explosion in multiplay as well as online video services over the last couple of years.
“However, it will need to invest heavily in the long-term to raise its profile and acquire key local premium content rights."
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