BT has launched a service that will allow its enterprise customers to scale their networks in real time to meet changing demand.

The solution aims to serve companies who experience temporary demands for extra bandwidth, preventing them from needing to over provision their network to meet the peak requirements.

This will allow better control of cost and greater operational flexibility, the operator said.

The feature is offered via BT’s online self-service portal, through which customers can schedule bandwidth flexes immediately or up to a year in advance.

Applications could include an enterprise boosting bandwidth to improve video quality during an internal webcast or a retailer increasing bandwidth to cope with peak shopping periods around Christmas.

The solution has already been trialled successfully with a petrochemical company, BT said.

The new feature is offered to customers of BT’s wide area networking (WAN) service, BT IP Connect Global.

It falls under BT’s Dynamic Network Services initiative, which aims to use virtualisation technologies to deliver more flexible networking solutions.

Keith Langridge, VP of Network Services at BT, said: “Bandwidth on demand is a great example of how we’re giving our global customers more agility and control in the areas where they need it most, helping them become digital businesses.”

In August, BT Global Services launched a platform-as-a-service offering for the enterprise market as it looks to help companies to develop new digital products.

BT Global Services saw EBITDA down 39 percent and revenues flat at £1.24 billion in the three months to June.

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