Orange has renewed its partnership with Netflix, expanding the video on-demand company’s services to all its opcos.
The France-based telco has offered Netflix to customers in France since 2014 and in Spain since earlier this year.
Subscribers in Poland will be next in line to access content from the Narcos producer later this year, with all other countries in Orange’s footprint set to follow in 2018.
Orange CEO Stéphane Richard said: “We aim to offer the best content to our customers.
“That is why we were the first to distribute Netflix in France, back in October 2014, and this new agreement allows us to strengthen our ambition at an international level.”
CCS Insight analyst Paolo Pescatore said Netflix was “still the benchmark” for other video services and was becoming “an indispensable part” of any content owner's distribution strategy.
But he warned: “It's moving closer to a position where it can dictate terms to its content partners.”
The deal was announced on the first day of the annual IBC show, which brings together the TV and video industry and saw a number of telco-related stories emerge.
Swisscom has picked Hewlett Packard Enterprise to replace legacy technology that runs part of its IPTV and OTT TV networks.
HPE’s Virtual Headend Manager processes live TV signals for distribution and the US-based vendor said Swisscom was one of the first operators in the world to move to software-based IT infrastructure running on off-the-shelf IT hardware.
In Finland, meanwhile, DNA revealed it was the first operator in the country to broadcast the Viasat 4K Ultra HD channel.
Viasat Ultra shows a wide range of sports and lifestyle programmes, notably English, Italian and Spanish football.
DNA has also signed a deal with Ericsson for the provision of editorial services and metadata for over 150 TV channels.
The vendor has been tasked with powering content discovery services on DNA’s new set top box.
Steve Nylund, Head of Broadcast and Media Services at Ericsson, said: “Content discovery continues to be a major challenge for viewers and a top priority for broadcasters, operators and content owners.
“The average person will spend 1.3 years of their life perusing the electronic program guide to find something to watch and it’s our job to help our clients to address this challenge.”
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