Russian operator MTS has unveiled a big data as-a-service offering in a bid to take on IT companies and monetise the cloud.

MTS said businesses in its home market could use the new service to support the likes of business and financial analytics, targeted marketing and advertising, the analysis and personalisation of content, and the collection and processing of public data.

The offering sees big data being processed by #CloudMTS, new infrastructure MTS unveiled in March that is built on tech from the likes of VMware and the operator’s own data centres.

At the time, MTS trailed the launch of a big data service.

Vladimir Khrenkov, Director of the Innovation Center of MTS, said: "Benefitting from big data is no longer the sole preserve of IT companies and large corporations.

“With MTS’ cloud service, small and medium-sized enterprises can now use big data effectively to increase their competitiveness.

“We offer our customers a secure, fault-tolerant environment with large computational resources and preinstalled calculation tools with the user simply having to upload information using standardized templates and algorithms.

“In addition, the solution is very easy to scale and meets even the most stringent security requirements."

MTS said fixed-line revenues from the enterprise market fell 1.7 percent in the second quarter to RUB7.7 billion.

In common with other telcos, it is looking at cloud-based services to offset the decline in traditional telephony offerings.

MTS signed a deal with Nokia in June that promised to develop new services for enterprises.

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