Wind Tre is the latest European operator to tap Matrixx Software for its digital commerce platform.

The Italian joint venture between Three and VEON will use the vendor’s offering to create, package, market and sell unnamed services.

The platform will also allow the operator’s customers to personalise their telecom services, Matrixx said, and enable Wind Tre to reduce the number of legacy IT systems it has.

The JV has 27.1 million customers and hit sales of €1.4 billion in the first half of the year.

It is competing against TIM, Vodafone and Fastweb, with all four companies awaiting the imminent arrival of France’s Iliad on the market.

Benoit Hanssen, Chief Technology Officer at Wind Tre said: “We expect a lot from the new Matrixx platform.

“It will be at the heart of our new digital IT infrastructure, providing our customers a more simple, reliable, online experience of our services.”

Michiel J. Van Eldik, Chief Digital Officer at Wind Tre added: “Matrixx is at the center of our digital vision because it allows us to create new and exciting experiences for customers, no matter where their digital journey begins.

“In addition, Matrixx provides our customers with real-time products and services with a sales model that guarantees fun, value, and convenience.”

Earlier this year, Three announced plans to roll out Matrixx’s platform at its opcos in Denmark, Sweden and the UK.

The vendor also counts the UK’s iD Mobile, Swisscom, Vodafone New Zealand as customers.

Read more: Wind Tre taps Open Fiber to offer FTTH to 60 percent of Italian population

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