Lycamobile has signed a sponsorship deal with NFL team the Jacksonville Jaguars to launch new marketing initiatives in the US and UK.
The partnership will see Lycamobile become the Jaguars’ official mobile network sponsor, which includes the naming rights to the Florida-based team’s weekly UK online press conference and the entrance gates at its home stadium.
The MVNO will also introduce a number of fan engagement initiatives, including competitions to win tickets to the team’s matches and chances to try out Lycamobile products at the team’s grounds.
In a statement, Lycamobile said it hopes to expand its presence in the US market while strengthening its relationship with UK fans of the NFL.
The Jaguars are the only NFL team to have made a multi-year commitment to play in NFL games at London’s Wembley Stadium.
Prem Sivasamy, Deputy Chairman of Lycamobile’s parent company Lyca Group, said: “The Jaguars and Lycamobile share a passion for international collaboration and we believe this partnership will deliver exciting opportunities and greater engagement for our customers and Jaguars fans in the USA and globally.”
Hussain Naqi, Senior Vice President, International Development for the Jacksonville Jaguars, added: “From both a global and local standpoint, this is exactly what the Jacksonville Jaguars are about – harnessing the reach and influence of shared business interests to bring new experiences and opportunities to excite fans around the world.”
The US and the UK are two of 23 countries worldwide served by the Lyca Group, which has over 15 million customers.
This year, it has launched in Ukraine and expanded its presence in Belgium through a new deal with Telenet as it looks to reach 50 million customers by 2020.