Content providers can now use Ericsson technology to deliver on-demand streaming applications to customers.
The vendor’s Unified Delivery Network (UDN) now features the Boost programme, which allows content companies to certify their applications and broadcast them to customer set-top boxes and smart TVs.
Previously the UDN has only been able to deliver traditional content such as linear TV channels.
Boost has already seen two applications launched: the web content aggregation app QYOU and theatre streaming service BroadwayHD.
The vendor said it will add new capabilities to Boost later this year including cross-marketing and promotions, app placement, deep linking from unified discovery solutions, single sign-on, and integrated billing.
Launched in 2016, the UDN uses Ericsson’s partnerships with operators such as Vodafone and Telefónica to provide a distribution pipeline from a content provider to the home. Service providers share top line revenues based on the amount of traffic they deliver through their network, as opposed to the traditional model where the CDN provider purchases bandwidth.
Curt Marvis, CEO and Co-Founder of QYOU Media said: “Ericsson’s Boost programme is helping us achieve our goal of delivering the best digital-first video programming to our global audience, by reaching millions of connected TVs and hundreds of millions of viewers around the world.
“There is a huge untapped opportunity for TV and service providers in delivering content that appeals to digital-savvy viewers.”