Nokia has launched a new software tool to help operators better target customers with digital services.
Smart Plan Suite (SPS) brings together capabilities to help service providers to create personalised and timely offers for customers across all channels. This includes policy control and the ability to charge customers in real time.
The new solution is supported by the vendor’s other monetisation products, including analytics tools that draw insights from subscriber behaviour and data.
[Read more: Nokia to acquire Comptel in software push]
The platform integrates with other vendors’ BSS capabilities as well as webscale offerings such as Google’s Mobile Data Plan Sharing API, which allows MNOs to share information about user data plans with Google to feed into app behaviour.
According to Nokia, the platform will be regularly updated with new capabilities for operators and is designed to scale up to meet the scalability needs of 5G and the Internet of Things. It is based on a cloud platform which was developed in collaboration with an unnamed North American service provider.
The vendor also claimed SPS can increase subscriber take-up rates of campaigns by more than 400 percent.
Bhaskar Gorti, President of Applications & Analytics at Nokia, said: "In order to build thriving digital businesses our customers must modernize their business and operations platforms.
“Our portfolio allows them to engage with subscribers in 'digital time." This means delivering the right service through the right channel the moment they need it.
“We do this by providing 'connected intelligence' -- we connect insights, people, processes and technologies to help service providers monetise their services, push the limits of automation and delight their customers."
John Abraham, Senior Analyst at Analysys Mason, said service providers needed to upgrade their approach to deliver on customer experience expectations.
“Most revenue management systems in use within telcos today are monolithic in nature and weren't designed to support such modern experiences,” said Abraham. “The industry needs to adopt a different approach, and solutions based on a cloud-native architecture such as Nokia's Smart Plan Suite are key to helping CSPs cross the chasm in enabling a new class of innovative and engaging customer experiences."