Altice-owned Portugal Telecom has announced a sponsored data partnership with Postr.

Mobile customers of the operator’s MEO brand will be able to access free data and special offers in exchange for engaging with in-app and lock-screen advertising via a new app, Free Net&More.

The app contains an offer wall which lists ad-sponsored tasks that can be completed to immediately top up their mobile data.

The service is only available to MEO’s 2.4 million customers with Android devices.

In total, MEO has seven million susbcribers.

The operator has not provided pricing details but cited data from Syniverse that claimed sponsored data is a $23 billion opportunity for telcos globally.

New Zealand-based Postr has built similar apps for Optus in Australia and Skinny Mobile in its home market.

João Epifânio, Chief Sales Officer/B2C Altice Portugal, said: “We know how important mobile data is to MEO’s subscribers, and we wanted to offer a simple way for users to earn more.

“We chose to partner with Postr because they enabled us to facilitate an attractive value exchange between our users and the brands they love.”

Altice saw Q3 revenues fall 3.1 percent to €566 million in Portugal, while EBITDA was down 1.3 percent to €265 million.

Earlier this year, Telefónica signed up similar deals with sponsored data companies Aquto and Datami.

Read more: Q&A with Telefónica’s Global Director of Advertising

More News

Telia Company feels good about 2018 after EBITDA increase Telia Company feels good about 2018 after EBITDA increase Telia Company has hailed a strong balance sheet and "a lot to look forward to in 2018" as it posted EBITDA growth in its first quarter. More detail
Ericsson looks ahead with cautious optimism after Q1 loss reduction Ericsson looks ahead with cautious optimism after Q1 loss reduction Ericsson has made its first attempt to put a horrific 2017 behind it by improving upon its losses thanks to improving margins and a costs blitz in its first quarter. More detail
A1 chooses T-Systems exec for new CEO A1 chooses T-Systems exec for new CEO A1 Telekom Austria Group has chosen a Deutsche Telekom and Nokia veteran as its new CEO as part of a wider restructure which will also see its Chairman depart. More detail
"Challenging consumer market" fails to dent Sky's Q3 performance Sky has shrugged off a "challenging" consumer climate to post increases in sales and profits. More detail
OBS taps Siemens for new industrial IoT solutions OBS taps Siemens for new industrial IoT solutions Orange Business Services (OBS) has teamed up with Siemens to launch a new set of IoT tools for industrial companies. More detail
    

@eurocomms