Altice-owned Portugal Telecom has announced a sponsored data partnership with Postr.
Mobile customers of the operator’s MEO brand will be able to access free data and special offers in exchange for engaging with in-app and lock-screen advertising via a new app, Free Net&More.
The app contains an offer wall which lists ad-sponsored tasks that can be completed to immediately top up their mobile data.
The service is only available to MEO’s 2.4 million customers with Android devices.
In total, MEO has seven million susbcribers.
The operator has not provided pricing details but cited data from Syniverse that claimed sponsored data is a $23 billion opportunity for telcos globally.
New Zealand-based Postr has built similar apps for Optus in Australia and Skinny Mobile in its home market.
João Epifânio, Chief Sales Officer/B2C Altice Portugal, said: “We know how important mobile data is to MEO’s subscribers, and we wanted to offer a simple way for users to earn more.
“We chose to partner with Postr because they enabled us to facilitate an attractive value exchange between our users and the brands they love.”
Altice saw Q3 revenues fall 3.1 percent to €566 million in Portugal, while EBITDA was down 1.3 percent to €265 million.