Telefónica’s Spanish subsidiary has signed a deal with Disney to launch a TV channel, in the telco’s latest push to boost its content offering.

Movistar Disney debuts on 22 December featuring content from Disney and Disney Pixar.

It is only the second channel in the world that associates the Disney brand with a pay TV platform after the Sky Movies Disney channel in the UK.

Simon Amselem, CEO of The Walt Disney Company for Spain and Portugal, said: "At Disney we bet on technology, innovation and creativity and therefore we consider Movistar a key partner to bring all our content to the Spanish audience.

“It is the first time in our market that a single platform, both for linear and non-linear television, will have so much Disney content available.”

Movistar added over 100,000 pay TV customers in the three months to 30 September, taking its subscriber base to 3.77 million and back to year-on-year growth.

The company has invested heavily this year on its content offering, most notably producing a range of exclusive TV series.

[Read more: Movistar+ seeks to balance content risks with commercial reality]

Fernando Jerez, Director of Entertainment Content at Movistar+, said: “Movistar Disney comes to complete our family of channels, where cinema accounts for almost half of the consumption (47 percent).

“With this launch, we become the best platform to enjoy Disney entertainment, offering exclusive content for our customers.”

The new channel is available free of charge to Movistar customers with a film bundle.

Alongside the launch of Movistar Disney, the operator has renewed a deal with the US company around the Star Wars franchise, which Disney owns via its LucasFilm division.

A Movistar Star Wars pop-up channel will run from 1-17 December to coincide with the premiere of the latest Star Wars film.

The operator will also create Star Wars themed interactive experiences in its retail stores and launch an app featuring exclusive content.

The launches are the latest salvos in the increasingly competitive Spanish TV market.

Sky announced plans in September to launch a contract-free OTT TV offering in Spain as it looks to take the fight to local content providers.

Read more: Disney to launch streaming service as it bids to talk directly to customers

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