TalkTalk is bringing together its disparate TV offering onto a unified platform as it looks to deliver “ubiquitous” access to content.
The UK operator’s set-top box viewing, pay-as-you-go TV Store and related mobile apps have been migrated to a new platform called TalkTalk TV that is designed to deliver a seamless experience.
In addition, the company is launching a new app to enable subscribers to watch, rent or buy content on the go.
The new TalkTalk TV app will be available to customers on up to four devices running either iOS or Android, and on the web, free of charge.
TalkTalk worked with technology vendor CSG International on the upgrade, which will be available early next year.
The two companies talked up their hopes for multiscreen viewing at this year’s Mobile World Congress.
TalkTalk’s then-TV chief Aleks Habdank said at the show in Barcelona that he wanted to make access to content “as ubiquitous as possible”.
Habdank is now Acting Managing Director of TalkTalk's Consumer division.
His replacement, Will Ennett, Acting Managing Director at TalkTalk TV, said: “We’re focussed on offering a truly premium TV service at an unbeatable price.
“With the internet and mobile changing the way our customers watch TV, we’ve tailored our service to suit their evolving needs.
“We’ve streamlined TalkTalk TV to create a more integrated and seamless experience across devices, making it even easier for customers to watch the entertainment they love whether at home or on the go.”
TalkTalk bounced back from six quarters of TV customer losses in the three months to 30 September when it added 19,000 new subscribers.
Its TV customer base now stands at 1.3 million.
The company is set to launch a new mobile offering before the end of the year after ditching its own service and deciding instead to go with reselling a rival’s.