Consumers with smart speakers are increasingly opting to use them over smartphones, according to a new survey.
The report by Accenture found that 66 percent of people who own the likes of an Amazon Echo or a Google Home are using their smartphones less.
So-called standalone digital voice assistants (DVAs) use a voice interface built into dedicated hardware to offer a range of services.
The survey found 64 percent of standalone DVA owners use their smartphones less for entertainment, 58 percent use them less for online purchasing and 56 percent use them less for general information searches.
Accenture also found that the satisfaction rates for standalone DVAs at 94 percent were higher than for digital assistants embedded in smartphones at 91 percent, despite more respondents having the latter.
Overall, ownership of standalone DVAs has risen by over 50 percent in the 12 months to November 2017 across all the countries surveyed.
The research polled 21,000 consumers across 19 countries including France, Germany, the UK and US.
“Digital voice assistant devices are challenging smartphones as the central hub for all activities in the home,” said David Sovie, Global Managing Director of Accenture’s High Tech business.
“These low-cost devices deliver valuable and practical benefits and are relatively easy to use, and their rapidly growing popularity is one of the most striking trends in the high-tech industry.”
A Canalys report published last week forecast that the global smart speaker market will grow to 56.3 million shipments in 2018, up 23 million year-on-year, with Amazon and Google expected to remain the biggest sellers.