Orange has launched a new advertising-free TV service for 15-35 year-olds that features the likes of eSports, Manga and South Park.
Pickle TV is available to the operator’s mobile and TV customers in France via a set-top box, an app or the web.
It features a range of niche content, including ES1, a channel dedicated to eSport, music-focused Clubbing TV and a channel dedicated to Manga.
Customers can also watch the cartoon South Park and content from Studio+, the Vivendi-owned service that produces TV series exclusively for mobile devices.
In total, the operator outlined nine different types of content available on Pickle TV, which will cost €4.99 per month after a month-long free trial.
In a statement, the operator said: “Through Pickle TV, Orange is responding to the changing uses of its customers, particularly with Orange 4G and 100 percent fibre, which gives them an incomparable experience, and makes Orange a driving force for the development of legal digital content.”
At an investor day last month, Orange said it had spent around €750 million on content in 2017.
In July, it unveiled a new content division and committed €100 million over the next five years to producing a range of “ambitious series”.
Orange is looking to build on a return to growth in its home market.
Revenues ticked up 0.2 percent to €13.4 billion in the nine months to 30 September 2017 after it added 2.1 million mobile customers and 350,000 broadband subscribers.