Liberty Global hails “major step forward” in original content strategy

Liberty Global has teamed up with Amazon as it looks to deliver on a promise to produce exclusive content for its customers.

The two companies, along with All3Media, have commissioned Studio Lambert to produce a thriller called The Feed, about an omnipresent technology that has been implanted into peoples’ brains.

Liberty said it had stumped up around a quarter of the funding, although it did not specify exactly how much it was investing in the project.

The company will distribute the series, based on a novel by Nick Clark Windo, across its footprint next year.

Liberty owns Virgin Media in the UK and Ireland, Telenet in Belgium, Unitymedia in Germany and UPC across a range of countries including Austria and Switzerland.

Amazon will stream the series as a Prime Original in the United States, Canada and Latin America.

That leaves All3Media, in which Liberty owns a 50 percent stake, to distribute it to the rest of the world.

The Feed is the first commission related to a deal All3Media and Liberty signed in 2016 to produce four original drama series.

Channing Powell, writer and co-executive producer of The Walking Dead, has been signed up to write the scipt.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “This represents a major step forward in our commissioning strategy where we’re partnering with some of the best talent in the industry to bring top-notch original programming to Virgin TV customers and homes across the globe.”