BT and Sky have spent a combined £4.46 billion on renewing rights to broadcast English Premier League football to their subscribers from 2019 until 2022.

BT has invested £895 million on 96 matches over three seasons, while Sky has stumped up £3.58 billion for 384 matches.

The two operators snapped up five of seven packages on offer at the auction, meaning bidding for two more lots of matches is ongoing.

The Premier League did not provide any further details about when the remaining lots would be sold.

The likes of Amazon had been predicted to bid for rights.

BT, which spent £960 million on 84 matches at the last auction in 2015, confirmed it is in the running to acquire more matches.

Marc Allera, CEO of BT’s Consumer, said: “BT Sport is enjoyed by over five million households and pubs and clubs across the UK.

“We are excited about the opportunity to bring this great content to even more TV and mobile customers as we pursue our strategy of being the best provider of converged network services in the UK.”

Sky claimed its new deal meant it was paying 16 percent less per game versus the current arrangement.

Stephen van Rooyen, Sky's UK Chief Executive, said: "We continue to invest in content that our customers value and which complements our strategy to broaden our offer.

“Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content."

According to CCS Insight analyst Paolo Pescatore, both BT and Sky will be breathing “a huge sigh of relief” that the status quo had been maintained.

Read more: BT CEO hails “important day” as operator signs breakthrough Sky content deal

 

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