Bouygues Telecom has signed a deal with a major French media group, allowing it to offer a range of new content to subscribers.

The agreement with M6 will allow Bouygues to offer its portfolio to subscribers. This includes flagship channel M6, also known as Métropole Télévision, as well as W9, 6ter, Paris Premiere, Teva, M6 Music, M6 Shop, Best of Shopping and Girondins TV.

Bouygues customers will also be able to access related benefits such as extended broadcast windows for catch-up services and additional on-demand programmes through the 6play service.

They will also be able to see previews of programmes before they are shown and access auxiliary features such as restarting a programme mid-broadcast and casting content from a smartphone or tablet onto a TV screen.

The two companies will also collaborate on advertising the services.

M6 holds a range of assets across radio and digital platforms. According to French broadcasting analyst firm Mediametrie, its top channel M6 held an audience share of 9.7 percent as of January 2018 and garnered over 50 million monthly viewers for the month.

The deal follows M6 signing similar distribution deals with Bouygues rivals Orange and SFR in January.

Competition over content in the French market is heating up, with Orange signing a distribution deal with Netflix and a content production tie-up with HBO last year.

Bouygues Telecom partnered with LeKiosk in May to provide subscribers free access to over 1,000 online publications, as it looks to tap into what it described as a surge in digital media usage.

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