Proximus has teamed up with Canada-based Stingray Digital Group to launch an exclusive music video channel to its 1.5 million TV customers.
Stingray Hits, which is available from today (22 February), offers a curated programming of music videos with 30 percent dedicated to local content, the Belgian operator said.
Its customers will be the first in the world to get access to the channel, it added.
Canada-based Stingray has a range of pay-TV, OTT, operator and enterprise customers in 156 countries that sign up for a range of music-based audio and TV channels.
Guillaume Boutin, Chief Consumer Market officer, Proximus said: “With the launch of Stingray Hits, available on Proximus TV to all our TV customers, we are offering music lovers a new way to live their passion.
“As a national operator, we are also happy to support the Belgian music scene, which will receive special attention throughout the channel’s programming.”
Last week, Proximus added Be tv’s six channels to its portfolio.
Meanwhile, BT signed a new three-year deal to continue as the exclusive live broadcaster of MotoGP in the UK and Ireland until the end of the 2021 season.
Financial details were not disclosed.
Last week, BT spent £895 million to renew exclusive rights for English Premier League football until 2022.
The operator lost 5,000 TV customers in the three months to 31 December last year.