Sky has struck a deal with Netflix to offer the US streaming service’s content portfolio to its subscribers across Europe.
UK-based Sky is creating a new bundle that marries the two companies’ ranges of TV, video and film offerings, while existing Netflix subscribers will be able to access their account via an app on the Sky Q platform.
The new offering will launch in the UK and Ireland this year, with Germany, Austria and Italy to follow “thereafter”, Sky said in a statement.
Jeremy Darroch, Group Chief Executive, Sky, commented: “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.”
Last month, Sky integrated Spotify into its offering and spent £3.58 billion to renew rights for English Premier League football.
The company added 365,000 new customers in the six months to 31 December 2017, taking its total subscriber base to 22.9 million.
CCS Insight Analyst Paolo Pescatore said: Sky has been reluctant to forge a deal with Netflix, but you cannot ignore the phenomenal growth Netflix has had in a short period of time.
“More importantly it reinforces Sky as an aggregator of the content that people want to watch on the Sky Q platform.”
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