BT has continued its push for exclusive sports content by renewing the rights for the Vanarama National League.
The deal, financial details of which were not disclosed, allows BT Sport to show games from the fifth tier of English football each match-week until 2021, extending a deal that has been in place since August 2013.
The agreement also extended a programme that sees media students from around the country receiving broadcast production training from BT and being given the opportunity to help to create a weekly highlights show.
Brian Barwick, Chairman of The National League, said: “After fully testing the market place, we are pleased to renew our partnership with BT Sport for a further three years.
“BT Sport has produced excellent coverage of the Vanarama National League, and this new deal will extend BT Sport’s investment in our increasingly watched and highly respected competition.”
BT Chief Executive Gavin Patterson told Mobile World Congress in February that the UK-based operator remained committed to owning its own sports programming but ruled out investing in other types of exclusive content such as film.
His keynote came two weeks after the operator spent £895 million to renew its rights to English Premier League football.
In September rival Sky acquired exclusive rights to broadcast the English Football League – the three divisions between the Premier League and the Vanarama National League - from 2019 until 2024.