Mobile operator EE’s head of video is taking on a new role at parent company BT as the operator looks to capitalise on the potential of mobile in broadcasting.

Matt Stagg will take on the newly created role of Director of Mobile Strategy for BT Sport, reporting to the division’s COO Jamie Hindhaugh.

The executive will look to develop the division’s capabilities amidst growing mobile audiences for major sporting events.

BT acquired EE in 2016 and since then has increasingly made use of EE’s network to deliver content, as well as bundling its sport programming with mobile packages.

Stagg, who joined Orange UK in 2005 before it merged with T-Mobile to eventually become EE, has headed its video operations since 2016.

He founded the Mobile Video Alliance as well as the LTE-Broadcast Global Alliance, which aims to promote a variant of 4G designed for sporting events.

[Read more: https://www.mobileeurope.co.uk/news-analysis/lte-broadcast-alliance-head-laments-branding-lack-of-handsets-as-tech-fails-to-shine]

COO Jamie Hindhaugh said: “Mobile is hugely important to our future. Matt will ensure we continue to lead the way with mobile innovation and capitalise on this growing audience.”

Stagg said: “I’ve been working closely with BT Sport since well before EE became part of BT – they are Europe’s most ambitious and innovative broadcaster, and they have a very clear focus on the mobile opportunity.”

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