Three UK has teamed up with Snapchat to offer its customers access to the camera company's services without it counting against their data limits.
The mobile operator has added Snapchat to its Go Binge offering, which also zero-rates content from the likes of Netflix, TVPlayer, Apple Music, SoundCloud and Deezer.
It will be hoping that some of Snap’s 12 million daily active users in the UK will be tempted to boost its own customer base, which stood at 10 million at the end of 2017.
To publicise the partnership the two companies unveiled Puggerfly, which they described as the world’s first augmented reality (AR) Snapchat pet.
The zero-rating of Snapchat comes just over a month after Ofcom launched an investigation into Vodafone's decision to launch the same type of service.
Shadi Halliwell, Chief Marketing Officer at Three UK, said: “We have always been famous for encouraging people to share all types of content with friends and family as it’s such an integral part of everyday life.
"We also know that our customers love chatting, creating and sharing pictures or videos on their mobiles and the fact our customers use more than three and a half times more data on our network than any other, is testament to this.
“Therefore, we have worked in partnership with Snapchat to introduce the world to Puggerfly, who represents the powerful freedom you can experience through our Go Binge offering where data has no limits."