EE’s second Mobile Living Index report has revealed that customers are shopping, sharing and streaming more on 4G than ever before.
The index, which combines statistics from EE’s 4G mobile network with an in-depth survey of 4GEE customers, one third of mobile shoppers now spend more than €120 a month, with the daily commute (8.30am and 5.30pm) the most popular time for shopping on mobile devices.
Fifteen percent of women spent more than €240, almost double the figure from July’s report.
The latest report also found that one in four people use social media at least 10 times per day and over a third are streaming more video than they did on 3G.
Web browsing and email (40 percent), video (22 percent), social media (18 percent) and music (eight percent) top the list in terms of 4G traffic.
4G subscribers use 28 percent more data on social media services than 3G, with Facebook, YouTube and Instagram the biggest draws.
Meanwhile, 65 percent of consumer said they use their personal devices to work on the move.
The survey also revealed some insight into traditional voice communications, with the operator saying 18 percent of its 4G subscribers have never used a fixed phone at home and nearly half (44 percent) of its 18-24 year old customers - have never stepped inside a phone box.
EE, who became the first UK operator to launch 4G LTE last year, announced in September it achieved its goal of signing up one million 4G LTE customers four months sooner than planned.
Rivals O2 and Vodafone unveiled their service on this August this while Three launched its 4G service last week.